Should My Aspiring Influencer Friend Cease Using People for Content?

The Prosecution: Beth

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

She is an extrovert, she feels the need to document everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She creates vlogs about city life, a day in her life, and her styling career. The material is quality, credit where it's due, but I don’t want to be involved. On occasion I'm captured while I’m eating, or simply tagging along. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we’ll just be hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the time and effort I invest assisting her make content.

I appreciate that she has helped me with my design career, but I resist our friendship to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but at times I feel that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me laughing with another. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also want to enjoy it without being recorded, edited, or posted for an audience. I’m not a prop for her online persona.

The Defence: Marielle

I want my friend to see that the creations we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that style of casual, DIY film-making.

Content creation is my interpretation of living actively: noticing the details, sharing them with an viewership that appreciates the craft behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my way of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That’s not blackmail, it’s just being pragmatic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: an opening. I know not everyone likes being on camera, but sometimes unplanned moments is what makes content genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but companions help each other in small ways. I thought recording a clip here or there would be fun for Beth. Creativity thrives in collaboration, and having my friend around makes projects lively and pleasurable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I value Beth’s friendship deeply and don’t want making videos to come between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She needs to honor Beth’s privacy.
Another reader, 26

She may enjoy making content and displaying her life online, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your friendship. Foster some real experiences, where true emotions are stored, not online archives. Even public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their friendship?

Daniel Jones
Daniel Jones

A tech journalist and innovation strategist with over a decade of experience covering emerging technologies and digital transformation across industries.